崭新人肉搜索引擎Mahalo登场
人类能击败终极算法么?当然能,因为我们有终极武器——大脑。在Google的挑战者名单上,又新添了一个名字——Mahalo。
在Mahalo上进行搜索,你将能得到一系列有关你搜索关键词的信息。特别的是,这些信息都是经过人工干预后的。也就是说Mahalo的算法就是人工选择。
这个网站的创始人是Jason Calacanis,他也是Engadget的创始人之一。
Mahalo现在雇用了40个全职编辑负责手工筛选搜索结果。他们的工作就是将来自Google,Wikipedia,Digg,IMDB等的信息经过人工筛选后,放入自己的数据库内。鉴于这种情况,Jason表示:Google所做出的每一个创新,对于我们来说都是前进的推动力,我们是站在巨人的肩膀上的。
Human powered search is back
Aloha to Mahalo
HOW DO you beat the ultimate algorithm?
You use the ultimate in technology - the human brain. In the bid to beat Google, new search engine Mahalo is aiming to hand-write the web.
Each search result page on Mahalo is a combination of hand-picked websites about the subject, along with a few fast facts and links to authorities such as Wikipedia and IMDB. Currently, the site indexes the top 4000 search results on Google, and aims to hand-write 10,000 by the end of the year.
This is the brainchild of Jason Calacanis, the man responsible for Engadget and the Weblogs Inc network, and formerly the proprieter of the bubble-age Silicon Alley reporter. The website, codenamed Project X by the famously bombastic Calacanis, was incubated in a pool house in his back garden with a small team of techs and a large amount of money spent at the Apple Store.
Mahalo currently employs 40 full-time editors based in LA, and that number will grow before the year is out. Paying people to work on these kinds of projects is something of a novel idea, since both Wikipedia and Digg expect users to do the compiling work for the kudos of it, rather than any actual dime. Coming from a publishing background, Calacanis is clearly a fan of paid editorial work, although users can submit new links for inclusion on results pages and these can be voted on by the public, although approval rests finally with the editor of the page.
The site really appears to be an unholy mashup of Google, Digg, Wikipedia and About. But can it really become a search destination when Google is so ubiquitous? "When we have the results [to a query], its going to be 10 times better than Google or Yahoo," Calacanis told execs at the D Conference this week. "Every innovation that Google comes up with becomes another tool for us to move up the stack," Calacanis said. "We are standing on the shoulders of giants." The theory is that Google is the partner, not the competition, and that so-called long tail results will always be machine generated.
The project has certainly attracted interest, with many comparing it to the original Yahoo Directory back when the web was much smaller and hand-picked recommendations were the gateway to many sites.
Can it attract Google-esque success? The future is, as the magic 8-ball reveals, unclear. But as Calacanis says on his blog - "Alpha, alpha, alpha, alpha." µ
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